⇒ Make membership an Alliance-wide project
- √ Involve all members by asking members to contact non-members.
- √ Use lists provided by the local medical society.
- √ Have a contest to see who can recruit the most members.
⇒ Involve your board and have them lead by example.
- √ Set a goal for each board member to recruit three new members.
⇒ Make your Alliance visible.
- √ Ask volunteers to serve as a “welcome wagon” to go visit new physicians & spouses/partners.
- √ Bring a welcome basket that includes information about the community, such as where to shop, nearby schools and an application for membership.
- √ Invite the spouse/partners to an Alliance event as your guest.
⇒ If your local medical society has staff that includes a membership director, request that the director attend one of your meetings.
- √ As the director to discuss various membership strategies that have worked on the grassroots level.
⇒ Personally contact nonmembers and invite them to an informal coffee or luncheon.
- √ While they are there, discuss programs and projects of the Alliance.
⇒ Publicize Alliance activities that impact the community.
- √ Notify the media about your special events.
⇒ Involve former presidents in membership campaigns.
- √ Nonmembers will appreciate seeing past presidents stay active.
⇒ Work with your board of directors to develop an annual membership plan.
- √ Share this plan with the members of the Alliance.
- √ Ask for their input and keep them involved and informed.
⇒ Survey nonmembers and ask them why they have not joined.
- √ Take a careful look at the results and request their support to implement suggestions.
- √ Follow up with members on their suggestions.
⇒ Maintain a database of nonmembers.
- √ Get lists of physician spouses/partners’ names from the local medical society, hospitals or physician recruiters.
- √ Keep this list up to date and follow up with these individuals at various functions.
⇒ Use membership materials from other Alliances that are available at the AMA Alliance Leadership Development ⇒ Make members feel they are part of a family, recognize important life cycle events and offer support in times of tragedy and need. ⇒ Treat renewed members as you would new members.
- √ List renewed members in newsletters, send thank you cards and offer support.
⇒ Get members involved in activities or programs
- √ Try to match the talents and interests of members with programs and projects.
⇒ Ask members to develop articles for newsletters on issues that are of interest to them. ⇒ Continue to build morale, recognize the accomplishments and achievements of all members.
- √ Have awards and publicize their achievements.
⇒ Remind members of the slogan “Membership Begins with ME.” ⇒ Ask members what they want out of their Alliance and act on feedback. ⇒ Involve all members of the members’ families.
- √ Include activities for children and spouses.
- √ Make the Alliance a family affair.
⇒ Have a membership gift certificate so that, as a gift, a member or spouse can renew a member’s dues. If you have other ideas, we would love to hear from you! Please contact your Regional Director.